Bluewash appears to be a versatile and specialized cleaning solution for climbing holds and gym equipment. The product line offers three different variations: Bluewash Concentrate, Bluewash Extreme and Bluewash Soft. The concentrate can be mixed with water to create a solution suitable for different levels of soiling. Bluewash Extreme is designed for heavily soiled holds and equipment, while Bluewash Soft is for light cleaning.
In addition to the hold cleaners, Bluepill also offers cleaning solutions for shoes (Shoewash) and mats (Matwash). It seems that Bluepill has considered the specific needs of the climbing and bouldering gym industry and developed specialized products to meet those needs.